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LED modules are becoming ever more significant in advertising where light adds drama and greater visibility. LEDs are becoming the standard because of the clear advantages as compared with traditional lighting solutions, such as neon or T5 lamps. LED modules have a longer lifespan, which also results in fewer service intervals.The higher efficiency can result in considerable energy cost savings. The LED as a point light source, combined with optical equipment adapted to the application, can achieve very even lighting and backlighting of objects, which would previously not have been possible. Colored LEDs can be incorporated in the application as required, to add a positive additional effect to the perception of the backlighting.